Our Team

Principals

Rich-Lovinger

Rich Lovinger

Principal Agent / Owner

Rich Lovinger has been in business since 1981. Insuring customers for personal lines, life insurance and commercial insurance. It’s very important that myself as well as my staff handle our potential clients as well as current clients with making the right decisions when purchasing insurance as well as updating their policies as changes occur throughout the years. We want to be your agency for life!

christina

Christina Montes

Commercial Lines Manager

With more than 28 years of experience, I guide clients through the confusing process of choosing the best insurance products. Not only do I strive for excellence in service, I also help our clients better protect their assets.
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Destiny

Destiny Montes

Insurance Agent

Celebrating 8 years’ experience in the personal and commercial industry with LFS. I can assist in shopping your next auto insurance renewal, existing homeowners or new purchase, investment property, flood, liability, commercial auto and more.
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Courtney Lovinger

Sales & Business Development Manager

I bring over 18 years of strong community leadership experience to my family business. I started at LFS right out of college and have extensive experience working with C level executives. I feel fortunate to have such strong relationships and look forward to helping with your insurance needs.

Agents

Tony

Tony Villanueva

Commercial & Personal Lines

Since 2012, I have strived to help clients understand how our products work so they can make sound decisions when choosing insurance. I believe in creating long-term relationships - not just sales.
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Rosa

Rosa Garofalo

Commercial Lines

I joined the LFS team in November 2009. As the Commercial Lines Account Servicing Manager I am dedicated to providing individual attention to each of our clients' needs at all times.
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Samantha

Samantha Olmeda

Personal Lines

Licensed with LFS since 2021. Experienced in providing all personal lines of insurance products and services. I pride myself on providing exceptional service and detailed knowledge of products offered to all customers.
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Administration

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Barbara Ward

Operations Director

I have served as an Operations Manager with LFS since 2003, supporting our customers and assisting our agent with the day‑to‑day operations of our agency. I also manage mortgage requests, including changes and updates, to ensure accuracy and efficiency. I’m passionate about my role and committed to delivering exceptional service that leaves every client feeling valued, well cared for, and completely satisfied with their experience.

Charlotte

Charlotte Hunter

Operations Manager

I really enjoy delivering outstanding customer service. I support both clients and agents by handling the distribution of calls from current and prospective clients, and I assist third parties with document and information requests.

It Only Takes 6 Minutes

Call us at (813) 837-2699 or fill out our quick quote form to start a free auto insurance quote.